An International Boutique Hospitality Brand

Liv's Collection

Turning beautiful houses in sun-drenched places into a hospitality brand that grows.

Prepared for Liv · by Steve · July 2026
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A Story

Every memorable place begins with a simple question.

Some places stay with us forever — not because of their luxury, but because they change how we feel.

No Shoes.
No News.

Those four words invite us to leave behind stress, schedules and noise. Great hospitality creates a transition before it provides a room.

If one day our guests remember only one feeling after staying with us — what should that feeling be?

The big idea

Not a holiday home. A brand you can repeat.

Imagine building a collection of distinctive houses, each offering the intimacy of a private home with the economics of a boutique hotel. Together, they form a hospitality brand that can grow one exceptional property at a time.

Now imagine ten of them, under one name, one look, one booking system. That's the plan: build a collection, not a house. Each house makes money three ways at once.

🛎️

It earns

Rooms, breakfasts, events, experiences — a premium stay guests pay well for.

It's lean

A light team and simple operations keep a big slice of every euro as profit.

🏛️

It grows in value

You buy character properties, renovate them, and the real estate appreciates over time.

Why a house, not a hotel

Same room price. Half the headache.

A hotel is heavy: expensive to build, big staff, complicated to run, and it looks like everyone else's. A boutique house charges similar rates with a fraction of the weight.

The old way

🏨 The hotel

  • Huge cost to build
  • Large permanent staff
  • Complex daily operations
  • Hard to feel special or different
The idea

🏡 The boutique house

  • Smaller property investment
  • One local all-rounder + outsourced help
  • Light, simple to run
  • Authentic, memorable, one-of-a-kind
Where in the world

17 places studied. 5 shine brightest.

Every destination was scored on one thing above all: a long season — 8 months of tourists or more. Then cost to enter, and how easy it is to own. These five won.

← swipe the cards →

01
🇮🇩
Indonesia

Bali

6.97× your money, over 10 yrs
Season340 days
Room rate€180 / night
To get in~€1.1M
OwnershipVia local company
The best return in the whole study — but you own it through a local structure, not outright.
02
🇲🇦
Morocco

Agadir / Essaouira

6.62× your money, over 10 yrs
Season330 days
Room rate€140 / night
To get in~€0.80M
OwnershipFull & simple
The cheapest ticket in the study and the easiest to own — 25% cash back in year one.
03
🇲🇾
Malaysia

Langkawi / Penang

6.29× your money, over 10 yrs
Season12 months
Room rate€120 / night
To get in~€0.74M
OwnershipFull freehold
The outsider. Lowest entry cost, year-round season — just a gentler room rate.
04
🇧🇷
Brazil

Trancoso

6.26× your money, over 10 yrs
Season330 days
Room rate€250 / night
To get in~€1.4M
OwnershipFull freehold
The high-rate bet on a booming coast — highest revenue of the five, but far away.
05
🇲🇦
Morocco

Marrakech

6.22× your money, over 10 yrs
Season300 days
Room rate€200 / night
To get in~€1.3M
OwnershipFull & simple
The safe bet: a deep, familiar riad market and the easiest first house to pull off.
The scoreboard

How every place stacks up

This bar shows how many times your invested money could multiply over 10 years (called "MOIC"). Higher is better. The green five are the winners; the last two are ruled out.

Within Europe, the Canary Islands (4.43×) are the strongest — full EU ownership, 12-month season. Dubai (2.15×) and the Balearics (2.03×) were ruled out: the loan repayments eat almost all the profit.

The money, in plain terms

One house, one year

Take a typical 7-room house. Here's roughly how the money moves — before we even count the property growing in value.

€367k
comes in each year
(rooms + extras)
€172k
is profit before financing
(~47% of what comes in)
6×+
your money back over 10 years
in the top destinations
10
houses = the goal
€3.7M
yearly revenue at that scale
€14M
value if sold as a group
~28%
of revenue from extras
The plan

Start small. Prove it. Then repeat.

You don't build ten houses on day one. You prove the idea with one, then grow with confidence.

Step 1 · Start here

One pilot house in Morocco

Marrakech or Agadir/Essaouira: you can own it outright, taxes are low, and it's simple to run. This first house proves the model and launches the brand.

Step 2 · In parallel

Homework on Bali & Malaysia

The best returns of all — but they need more legal preparation before buying. Study them while the pilot runs.

Step 3 · Anchor

The Canary Islands as the European base

Full EU ownership and a 12-month season make it the safest place to expand, with Madeira and Malta as follow-ons.

Every time · The rule

Four boxes to tick before any purchase

A secured tourist licence, a clean land title, a validated tax setup, and confirmed local numbers. Discipline here matters more than the destination itself.

The source files

The full study

Everything on this page comes from these two documents. Open them any time for the complete detail.

The files open in a new tab from their current Dropbox locations.

A note from Dad

"Liv — this is the whole 40-page study, boiled down to what matters. The point isn't to own a pretty house somewhere warm. It's to build something that lasts, that repeats, and that grows in value while you sleep — a real hospitality brand. That's the kind of thing worth building a life around. I'd love to hear which of these places speaks to you."

StevaX